Magento is used by 20% of the eCommerce world and handles about $100 Billion dollars a year in online sales.
Magento is the all in one eCommerce solution with tons of features and almost nothing left out to make it the most flexible online selling machine available.
Yes, Magento is complex and it takes a bit of training to work in the back end of the website but the flexibility and power of this eCommerce platform is worth the trouble. Several functions are made simple like product editing by being able to make changes via uploading large data files.
Magento 1 is on its way out and replaced by Magento 2 which I am sure has created some anxious moments for existing users. However the improvements in Magento 2 are well worth the change. It has 2 options of an open source free version that will suit most medium to large companies but also has Enterprise for a fee. I challenge anyone to find something Magento 2 can’t do.
Magento 2 is the Rolls Royce of eCommerce!
The list of features of Magento includes:
- Inventory management.
- Handling shipping charges.
- Coupon management.
- Multiple payment gateway options.
- API for web services.
- 5,000+ extensions available.
- Built-in multilingual support.
- Optimised for mobiles and tablets.
- SEO features built-in.
- Customer groups.
- Product bundles.
- Newsletter management.
- Marketing tools.
- Site management features.
- Order processing.
- Customer service.